J.Cole to Perform at BBA 2012 Launch

M-Net and series producers Endemol have revealed the name of the latest edition of Big Brother, announcing that the new series will be called Big Brother Stargame!

And, fittingly, the ‘Star’-themed name was announced at the same time as M-Net confirmed that Grammy nominated American rapper and hitmaker J.Cole is set to perform at the glam series launch!

“One of the main reasons for the success of Big Brother, in Africa and abroad, is that it creates its own stars from the minute housemates step into the spotlight,” says M-Net Africa Managing Director Biola Alabi. “The show is built on the idea that, given the chance, anyone can be a star, anyone can find themselves shot to stardom. So this year, we’re honoring this essential element of the show directly in the title, putting the concept of rising stars and dreams of stardom right at the front of what is a challenging, fun, dramatic game.”

She continues, “Of course, we’re thrilled that we can kick off Big Brother Stargame with an international star whose incredible talent is making him one of the hottest names in music today. J.Cole is fast becoming a superstar, an amazing artist who is taking the world by storm. We are very pleased that he will be performing for the very first time in Africa on our stage!”

With J.Cole’s visit facilitated by Los Angeles based One Entertainment (who facilitated Busta Rhymes’ appearance last year), the 27-year-old star is scheduled to perform three songs, to be revealed closer to the time, at the launch of Big Brother Stargame. He will also be filmed for a special insert on Channel O during this time talking about his work, life and ambitions.

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