Celebrities lose endorsement deals for all sorts of reasons.
In 2002, Britney Spears was dropped from Pepsi after being caught ordering a Coke, and was snapped by the paparazzi while drinking Dr. Pepper. Sharon Stone was dropped from all Chinese Christian Dior advertisements in 2008 for suggesting the country’s earthquake that claimed the lives of nearly 70-thousand people was the result of “bad karma” from Beijing’s policies in Tibet. And Priceline dropped William Shatner for being too good at his job. In his final commercial for the company, the Priceline Negotiator was killed off in a fiery bus explosion.
The latest celebrity to receive the axe from a major company? Rihanna. As the Daily Mail reports, the singer was dropped from Nivea Cosmetics for being “too Hot”.
The star appeared in a series of adverts for the firm, which was a sponsor of her world tour last year, to celebrate the 100th anniversary of the company.
And now cosmetic tycoon Stefan Heidenreich – the new head of Nivea’s parent firm, Beiersdorf – has told German media that the singer should have been considered a ‘no go’ for the brand’s family image.
The 49-year-old said: ‘The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.’
In one ad, a family is seen moisturising with Nivea while Rihanna’s sultry hit California King Bed plays in the background.
The original video of the song shows the star wearing stockings and lingerie writhing with a man on a bed. Heidenreich added: ‘Nivea is a company which stands for trust, family and reliability.’